Listen to the episode with Rebecca Burgess
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Show Notes

My guest today is Rebecca Burgess, CEO of City to Sea, an environmental organisation on a mission to stop plastic pollution through campaigns. Rebecca shares her experience and focus within City to Sea while providing her personal beliefs on our climate emergency and the role plastic pollution plays.

In the episode, we discussed: 

  • Setting up behavior campaigns tackling items that are most commonly littered on beaches, rivers, and oceans (single use  plastic bottles, coffee cups, cotton bud sticks, and sanitary products)
  • How do you unlock businesses to drive social change – recognize the power, means, and money businesses hold to make change 
  • City to Sea’s focus on values — ‘be balanced’ — organisation is a critical friend and trusted peer to businesses finding the middle ground between criticizing that they’re not acting fast enough while also engaging with them and influencing within instead of just making everyone feel guilty 
  • Refill campaign around single use plastic water bottles — 30k businesses are listed on the app that offer to refill your water bottle for free instead of buying single use bottles
  • Benefits to a company on involvement in City to Sea campaigns — making change and leading to positive results, customer demand / concern on environment issues, and having the opportunity to lead something from the start  
  • Reasons for litter on the beach — education on throwing things away versus flushing down the toilet, infrastructure, and lack of care for the environment
  • Adapting to the pandemic — ex: Refill Day 2020 was cancelled which is a large opportunity for partners
  • Positive evolution of CSR teams — 5-10 years ago many were set up to be a textbook exercise without the authenticity and values piece that they have now 
  • Witness more companies investing in sustainability and being more responsible because it’s integral to their business going forward 
  • Main difference between B Corps and other setups is that the company is consistently getting reviewed and the B corp assessment is very rigorous
  • B corps must be committed to the end result because it takes time to complete the application and get accredited
  • Concern over affording reusable market and the need to scale this market based on customer demand 
  • Desire to see more ‘rent a reusable item’ systems in place — ex: rent a reusable cup and return it 
  • Changing the narrative from climate change to climate emergency
  • Closing the gap between plastic pollution and climate — use plastic sensitive as the first step on education in the climate emergency 
  • Importance of collaboration across businesses and nonprofits — come together, refine what we’re doing, and use your skills where you can add the most value 

Resources

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Listen to the episode with James Mayes
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Show Notes

My guest today is James Mayes, co-founder and CEO of Mind The Product, the world’s largest community of passionate product people that provides content, membership, events, training, and more.

James shared his excitement around working with product managers to solve problems and how we can think strategically within the climate change landscape. 

In the episode, we discussed: 

  • Bringing together like-minded product managers and people who are passionate about fighting for the environment through a slack community ‘How Might We’ 
  • Idea that people need to be passionate about the problem they’re trying to solve within the climate change landscape (single use plastics, clean energy, etc.) 
  • Discussion around environmental practices businesses can implement 
  • James’s observation that he runs conferences and has a carbon footprint 
  • James’s personal decision to offset his carbon footprint and bringing this discussion to Mind The Product 
  • Process of joining a community — what are you looking for within the community, what are you hoping to get out of this, and what problem are you trying to solve? 
  • Internal conversation around sustainable practices Mind The Product can implement at conferences such as increased use of video technology, green supplies within the conference center, and bamboo lanyards 
  • Evolution of business practices and ideas based on what works well and what can we improve upon 
  • Discussion on the future of in-person conferences and live events 
  • James’s hope to find a speaker with a credible story and a storyteller around climate change

Resources

Here are the direct links to resources mentioned in the episode:

  • Interested in joining the How Might We slack community? Reach out to James by email on james at mindtheproduct dot com
  • Mind the Product website

Video Version

Listen to the episode with Eduardo Gómez
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Show Notes

My guest today is Tim Frick, CEO of Mightybytes, a digital agency and certified B Corporation that helps great organizations create greater impact. Tim uses his business to drive social and environmental change. 

In the episode, we discussed:

  • The history of Mightybytes and why Tim made the decision to change the structure to a Certified B Corporation 
  • Tim Frick’s experience of personal sole searching and the realization that he gravitated towards working with organizations that drive social and environmental impact 
  • The unique structure and requirements of B Corporations which use the power of business to solve social and environmental problems 
  • Process of going through the B Assessments, which is an audit process every 3 years to ensure the company is adhering to B Corp guidelines
  • Using the B Impact Assessment in Mightybytes’ ongoing decisions (community, governance, workers, environment, customers)
  • Making decisions based off of the environmental review during the B Assessment — learned that the internet had a major carbon footprint 
  • Mightybytes’ focus on decreasing their internet carbon footprint through web optimization in performance and efficiency
  • Mightybytes’ commitment to using green hosting providers using the Green Web Foundation’s advice and guidance 
  • Declaration of a climate emergency within Mightybytes along with a communications toolkit that states this is an emergency and we need to treat it as such 
  • Goal of reaching net zero at Mightybytes through offsetting and decreasing travel, renewable energy hosting, analyzing office space energy uses, and more
  • 1% for the Planet Member — 1% of company profits are donated to environmental organizations

Resources

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Listen to the episode with David Henzel
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Show Notes

My guest today is David Henzel, CEO of UpCoach, an online coaching platform, and founder of TaskDrive, LTVplus, and Shortlist. David is personally passionate about fighting climate change, which led to intriguing conversations around these topics:

  • David’s personal lifestyle of veganism — “I heard someone say once, which makes a lot of sense to me…in 30 years we’ll look back at eating animals the same way we looked back at slavery … like how could we do something that cruel”. 
  • The theory of conscious capitalism: businesses can do good while still making a profit such as Whole Foods. 
  • Debate around for profits versus non profits.
  • The opinion humans are starting to ‘wake up’ and make climate change focused decisions in their personal lives. 
  • A call to action on starting the climate conversation in David’s organizations.
  • David and his wife’s eco village project with the goal of providing sustainable food and living in their local community. 
  • David’s entrepreneurial journey and why he decided to focus on a coaching software.

Resources

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Listen to the episode with Alex Wick
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Show Notes

My guest in this episode is Alex Wick, CEO and Co-Founder of Cascadia Carbon, an automated personal transportation carbon emissions calculator app.

In our conversation we discussed:

  • Cascadia’s app technology of tracking one’s carbon footprint
  • Unique aspects of B corporations, including reporting requirements, paid time off, maternity leave, and employee volunteer opportunities
  • Raising capital and finding value-aligned investors
  • Living a low carbon lifestyle through limiting flying, driving, and meat consumption
  • Carbon footprint of the internet
  • Average carbon emissions output of driving vehicles and how you can decrease or offset these emissions

Resources

Here are the direct links to resources mentioned in the episode:

Video Version

Listen to the episode with Alex Wick

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Show Notes

My guest today is Richard de Nys, founder and CEO of Award Force, an Australia-based, remote software company.

In our conversation we discussed:

  • Richard’s background as a product designer and how AwardForce came about
  • The issues around planned obsolescence and consequently how designers have a direct impact on sustainability
  • How remote or distributed teams can be climate positive
  • AwardForce’s attempts and drive to be a carbon neutral operation

Resources

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Show Notes

Jordyn Bonds is co-founder and CEO of TallyLab. I got to know of her after my interview with James Christie. When I saw that she had given a talk about the web’s energy (in)efficiency I had to speak to her as the carbon footprint of the web an elephant in the tech industry’s room that is largely ignored.

Our conversation touched on a number of issues including diversity, privacy, and how certain key infrastructural choices in how the web and web apps are designed can have an order of magnitude’s difference to energy consumption and efficiency.

Resources

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Show Notes

In this episode I speak to Tom Greenwood, founder and CEO of Wholegrain Digital, a London-based WordPress agency who’s built a reputation and business around sustainable web design.

Wholegrain is itself a registered B Corp — meaning that they hold themselves accountable to balancing profit with purpose. Apart from talking through the company’s journey and experience of going through this process we also discuss what exactly is involved in creating a more sustainable website, and what personal and political actions we can all take to advance climate emergency solutions.

Resources

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Show Notes

Natalie is the co-founder and CEO of WildBit, a remote software company that produces tools for software developers. Natalie came across my radar after my interview with Peldi who suggested I reach out to her as somebody who might be interested in the topic.

He was right.

Because while she personally doesn’t have the time to learn about the issue deeply her company, like Hotjar, had made a commitment to becoming carbon neutral.

Besides discussing her personal views on the matter in the episode you’ll hear how this came about and how WildBit is approaching it.

Resources

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Show Notes

Frankly, if you work in software marketing or sales and haven’t heard of Steli Efti you’ve not been doing your job right. He’s an accomplished salesperson and negotiator who’s become deservedly famous for openly sharing his expertise for free.

I was lucky to work directly with Steli for a few months at Close but even so I was in two minds as to whether he’d be at all open to discussing this topic.

Turns out I was right to reach out to him. Like Peldi, despite not being an expert on the topic he is personally concerned and we had a fruitful conversation. More importantly (to me) he shared his thoughts on why and how activists in the area struggle with “selling” the problem and what approaches we can all take to do better.

Resources

Here are the direct links to resources mentioned in the episode:

Video Version