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Show Notes

Today’s guest is Mark Littlewood, CEO of the Business of Software conferences held in Boston, MA and Cambridge, UK.

I’ve known Mark for a number of years (and attended a few of his events) but, as is often the case with folks in tech, I don’t recall ever touching upon issues of climate or environment even in casual conversation.

With his birds-eye-view of the software industry Mark however proved to have a few important insights on how tech companies think about sustainability. We also discussed his personal views on the matter and, of course, what a conference organiser would want to see in a speaker to accept this kind of topic to a mainstream software event.

Resources

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My guest today is James Christie, user experience designer at MadPow and founder of the (pre-COVID) remote SustainableUX conference.

As a designer James understands the huge impact design principles can have on a project from the get-go: sustainability being one of them. In other words, making yourself “greener” after the fact is much harder than building it in from day one. Aside from his tactics on doing that, we also discuss some useful approaches of how the benefits of sustainability can be “sold” to clients and colleagues internally to make the entire process easier.

Resources

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My guest today is Peldi Guilizzoni, founder and CEO of Balsamiq, a remote software company headquartered in Bologna, Italy.

Peldi was one of the first people (like Rand) to accept my invitation to talk about the climate emergency from a tech point of view. If you’ve heard Peldi speak before about entrepreneurship and running a business you’ll know that he has some really useful (and occasionally controversial) viewpoints.

He does not disappoint. Words are not minced and his open and honest opinions were a pleasure to hear and discuss.

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The first time I met Gareth I was young (well younger) and hungry: he was interviewing me for a designer position at Redgate Software. Working at Redgate opened my eyes to how tech companies can create thoughtful and inclusive company cultures.

Gareth was one of the senior leaders I looked up to the most because of his unwavering people-centred approach. Now operating as a respected executive coach, I was sure his insight on this topic would be invaluable. I was not disappointed.

Resources

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In contrast to Rand and Bridget, I’ve known David for a very long time. But while we’ve worked together a lot we’ve rarely discussed environmental issues. So when I pinged him about this podcast I wasn’t sure what response I was going to get. As it happens, he said:

Perfect timing. We’ve just decided to make Hotjar carbon neutral.

Boom.

If you’ve heard David speak before you’ll know he has valuable advice to share about marketing and entrepreneurship.

But what does he think about the climate emergency?

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My guest today is Bridget Harris, CEO of You Can Book Me and former political adviser to the UK’s deputy Prime Minister.

In our conversation we discussed:

  • Bridget’s background as a senior political advisor
  • How she transitioned from that role to running a software company
  • The effectiveness and ethics of direct action (and Extinction Rebellion)
  • Climate problems as a tragedy of the commons (with examples)
  • Jeff Bezos vs. Bill Gates

Resources

Here are the direct links to resources mentioned in the episode:

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Show Notes

My first guest is Rand Fishkin, CEO of SparkToro and co-founder and former CEO of Moz. Huge thanks to Rand for agreeing to be on the show and, more importantly, for his insights.

In our conversation we discussed:

  • Rand’s new venture and what its about
  • His personal views on the climate emergency
  • The effectiveness of personal actions
  • Political and corporate responsibility
  • What actions Moz took to be greener
  • How companies and startups need to set themselves up with the right incentives
  • How Zebras are better than Unicorns

Resources

Here are the direct links to resources mentioned in the episode:

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