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Show Notes

My first guest is Rand Fishkin, CEO of SparkToro and co-founder and former CEO of Moz. Huge thanks to Rand for agreeing to be on the show and, more importantly, for his insights.

In our conversation we discussed:

  • Rand’s new venture and what its about
  • His personal views on the climate emergency
  • The effectiveness of personal actions
  • Political and corporate responsibility
  • What actions Moz took to be greener
  • How companies and startups need to set themselves up with the right incentives
  • How Zebras are better than Unicorns


Here are the direct links to resources mentioned in the episode:

Video Version