Today’s guest is Elliot Coad, co-founder and CEO of Ecologi (formerly known as Offset Earth).
Ecologi plants trees in various locations around the globe allowing its subscribers to offset their carbon footprints. In our conversation we discuss how Ecologi got started, their growth and plans, and the challenges of running this kind of startup.
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My guest in this episode is Lola Oyelayo-Pearson, UX Design Director at Shopify.
Lola is an accomplished designer, activist, and director of user experience at Shopify. In our short conversation we cover a wide range of topics from how to tackle “Wicked Problems” to climate justice, to whether organisations like Extinction Rebellion are filling a necessary role or are just a plaything for the priviledged.
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My guest in this episode is Katie Patrick, CEO of Energy Lollipop.
Katie is an activist, entrepreneur, author, and unashamed optimist. I really wanted to speak to Katie because while, like most of my guests, she has deep concerns about our environmental impacts, she refuses to be conquered by “doom and gloom”.
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My guest in this episode is Zoisa Walton, CEO of Octopus Energy for Business, a UK-based renewable energy supplier.
We talk about the challenges of marketing sustainability to businesses as opposed to consumers, how to balance profit with purpose, and how to start switching to renewables without necessarily switching providers.
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My guest in this episode is Thomas Alisi, Founder of Energy Open Piazza, a platform to help transition built environments to sustainable energy.
In our conversation we discussed:
Thomas Alisi has an entrepreneurial mindset and is a software engineer by trade, he’s currently working on the Energy Open Piazza consortium with Unit 9’s enterprise technology division. The consortium won the Power Forward Challenge in February 2020 which secured public funding
Energy Open Piazza is an algorithmic software that enables data driven decisions for energy usage with a focus on the increasingly electrified world and ensuring investments made in new electrified technologies are aligned with performance expectations.
In 2020, the consortium started with discovery, then transitioned to prototyping with companies, and is now working on an actionable prototype
Currently assembling prototypes into one single platform to get this ready for use and execution in order to assist users in making energy predictions based on costs and energy options
In Q4 20 and Q1 21, the team is building a business plan that will translate the project into a commercial company
Importance of working with partners that are using the prototype in order to understand and validate options with stakeholders in order to find the most valuable solution
Thomas’s personal motivation to focus on energy through learning about Elon Musk’s First Principles, which urges people to think at a very high level about what we do, how we do it, and determine if it can be optimized in regards to everything we do
Ex: Elon Musk researched rockets and realized that the cost of bringing rockets to space is Billions of $s but the materials cost is Millions of $s, so he asked himself what is the problem of going from Millions to Billions and is it possible to optimize
Thomas’s background of optimizing processes and how he started thinking about optimization within energy which led to his journey of better understanding the energy sector and areas of opportunity
Thomas’s previous experience with supporting PhD students with public funding and how that assisted him through the Power Forward Challenge process
The importance of partnerships and ability to show value when asking for public funding and grants
Energy Open Piazza’s current partnerships with Skanska and Ernst & Young
Discussion that companies have aggressive carbon reduction goals that are difficult to accurately understand — part of the Energy Open Piazza mission is understanding what is feasible in order to support companies with making decisions that make financial sense
Understanding how both energy and data works is very valuable
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My guest today is Romain Diaz, founder and CEO of Satgana, a global venture builder focused on startups addressing the United Nation’s sustainable development goals (SDGs).
In our conversation we discussed:
Romain’s background as an adventurer, going off the beaten path and working in countries like Mexico, South Africa, Morocco, and China.
Discussed how he started as a traditional entrepreneur focused on fin-tech and co-founded a startup studio in Cape Town, South Africa. FinChatBot was founded through this which creates “Conversational AI Solutions” for the Financial Services Industry
After a period of burnout, Romain took a break, traveled, and started focusing on climate change. He discovered the SDGs and had his “climate awakening” where his belief of the role businesses should have in society changed.
“All businesses should have a triple bottom line: Financial, Social, Environmental” but right now the majority of corporations only focus on the financial one.
Andrew Beebe from Obvious Ventures said “People talk a lot about profit and purpose. For a long time it was profit vs purpose, then we started to realize it was possible to combine purpose and profit. Now we’re entering a world of profit because purpose where the goal is to create companies where the more they sell, the more good there is for society and the environment”
Business has the potential to create new solutions, bring innovation to market and so on but on the other hand businesses are the biggest emitters of greenhouse gases and the largest creators of inequalities. Satgana therefore tries to combat this by funding and co-founding for-profit companies that are addressing the SDGs (environmental and social impact). The aim is to be a good company that builds other good companies.
The Satgana structure helps founders building companies from 0 to the first round of funding through providing operational, financing, marketing, and organizational expertise along with a living stipend for founders
There is a strong focus on the way entrepreneurs are selected ensuring that there’s a clear focus on an SDG and not creating a negative impact on another SDG.
Satgana intends to become a B Corp as soon possible and help incubated companies apply and become B Corps as well
Many accelerator models focus on 6 months but then lose support while the Satgana differentiator is to bring the founder from 0 to funding
Resources
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My guest today is Astrid Scholz, Co-Founder of Zebras Unite and CEO of Sphaera
In the episode, we discussed:
Astrid’s past experience at Eco Trust (a conservation organization) looking for scalable business models that have landscape-scale impact.
Her realization that organizations exist and create great innovations but they get siloed because it’s not the organization’s mission to go beyond.
Astrid’s idea of building a platform that makes it easy to discover, re-adapt, and discover what other companies are doing
Sphaera Solutions started as SaaS company with a public facing product where anyone can share company solutions, much like recipes. In essence a kind of open source platform for social change
Astrid’s experience of trying to raise money — “I ran into all the usual problems of raising capital while female” — experienced first-hand the biases and learned that the VC culture isn’t imaginative
Jennifer Brandel and Mara Zepeda had similar experiences as female tech founders so together the three of them collaborated and wrote Sex & Startups
The women also realized that they didn’t want to compromise to pursue “growth at all costs” which led directly to the idea of Zebras Unite which is essentially that: “Companies can be built for profit and for purpose that have ambitious goals but don’t grow at all costs”
Zebras Unite has resonated with thousands of people and how has now grown to be a multi-state cooperative following the mantra of “Zebras fix what unicorns break”.
“People can be really deliberate about how they create their organizational culture… nobody forces you to pay you 500 times as a CEO what your lowest employee makes”
Resources
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My guest today is Rebecca Burgess, CEO of City to Sea, an environmental organisation on a mission to stop plastic pollution through campaigns. Rebecca shares her experience and focus within City to Sea while providing her personal beliefs on our climate emergency and the role plastic pollution plays.
In the episode, we discussed:
Setting up behavior campaigns tackling items that are most commonly littered on beaches, rivers, and oceans (single use plastic bottles, coffee cups, cotton bud sticks, and sanitary products)
How do you unlock businesses to drive social change – recognize the power, means, and money businesses hold to make change
City to Sea’s focus on values — ‘be balanced’ — organisation is a critical friend and trusted peer to businesses finding the middle ground between criticizing that they’re not acting fast enough while also engaging with them and influencing within instead of just making everyone feel guilty
Refill campaign around single use plastic water bottles — 30k businesses are listed on the app that offer to refill your water bottle for free instead of buying single use bottles
Benefits to a company on involvement in City to Sea campaigns — making change and leading to positive results, customer demand / concern on environment issues, and having the opportunity to lead something from the start
Reasons for litter on the beach — education on throwing things away versus flushing down the toilet, infrastructure, and lack of care for the environment
Adapting to the pandemic — ex: Refill Day 2020 was cancelled which is a large opportunity for partners
Positive evolution of CSR teams — 5-10 years ago many were set up to be a textbook exercise without the authenticity and values piece that they have now
Witness more companies investing in sustainability and being more responsible because it’s integral to their business going forward
Main difference between B Corps and other setups is that the company is consistently getting reviewed and the B corp assessment is very rigorous
B corps must be committed to the end result because it takes time to complete the application and get accredited
Concern over affording reusable market and the need to scale this market based on customer demand
Desire to see more ‘rent a reusable item’ systems in place — ex: rent a reusable cup and return it
Changing the narrative from climate change to climate emergency
Closing the gap between plastic pollution and climate — use plastic sensitive as the first step on education in the climate emergency
Importance of collaboration across businesses and nonprofits — come together, refine what we’re doing, and use your skills where you can add the most value
Resources
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My guest today is James Mayes, co-founder and CEO of Mind The Product, the world’s largest community of passionate product people that provides content, membership, events, training, and more.
James shared his excitement around working with product managers to solve problems and how we can think strategically within the climate change landscape.
In the episode, we discussed:
Bringing together like-minded product managers and people who are passionate about fighting for the environment through a slack community ‘How Might We’
Idea that people need to be passionate about the problem they’re trying to solve within the climate change landscape (single use plastics, clean energy, etc.)
Discussion around environmental practices businesses can implement
James’s observation that he runs conferences and has a carbon footprint
James’s personal decision to offset his carbon footprint and bringing this discussion to Mind The Product
Process of joining a community — what are you looking for within the community, what are you hoping to get out of this, and what problem are you trying to solve?
Internal conversation around sustainable practices Mind The Product can implement at conferences such as increased use of video technology, green supplies within the conference center, and bamboo lanyards
Evolution of business practices and ideas based on what works well and what can we improve upon
Discussion on the future of in-person conferences and live events
James’s hope to find a speaker with a credible story and a storyteller around climate change
Resources
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Interested in joining the How Might We slack community? Reach out to James by email on james at mindtheproduct dot com
My guest today is Julian Harris, Advisor at Almond, an app that empowers users to become carbon balanced by helping them to ‘Buy Better, Act Better and Offset the Rest’. Julian is committed to using his skills to combat climate change.
In the episode, we discussed:
Julian’s personal experience of growing up in the mid-70s, reading a book that described pollution, and remembering how his interest sparked in the climate change subject early on
Julian’s expertise in programming and using that skill to work on climate mission-driven projects
Concept that it’s difficult for humans to think about and make decisions based on the long-term future — ‘not now but sometime in the future’ is an upward battle in a lot of topics including climate change
The major upward trend of the term ‘extreme weather’ on Google search over the past 5 years
Generational gap between peoples’ climate change mindsets based on the quality of life that one grew up in
The idea that getting people to change habits towards something that’s uncomfortable requires an exceptional amount of effort
Personal tipping point for Julian being the September 2019 Global Climate Strike
People want to get engaged in climate change but they’re turned off by all the negative news — suggestions on what we can do about that
Julian’s process of creating Flipboards that people can follow — Climate Hope and Climate Hopelessness — to read articles on the 2 sides of the news cycle
Relating crisis based industries such as firefighters and emergency room staff to climate change — how we can learn to deal with the fact that the job is ‘crisis as usual’ from these industries
Discussion of looking for a new job at a company that aligns with your values and is doing good
Acknowledgement that we all fundamentally live in communities and our actions impact other people
Here are the direct links to resources mentioned in the episode:
Resources
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